Появление Кайли Дженнер на показе Coperni в Диснейленде в Париже принесло бренду около $17 млн
LIFE
Появление Кайли Дженнер на подиуме на показе коллекции Coperni весна-лето 2025 в Диснейленде на Неделе моды в Париже принесло бренду около 17 миллионов долларов в качестве медиа-влияния (MIV), сообщает WWD со ссылкой на отчет Launchmetrics.
Показ мод в тематическом парке был вдохновлен классическими персонажами Disney, а именно принцессами и злодеями, сочетая пристрастие Coperni к технологиям с фантазией
Дженнер прошла по подиуму, установленному перед замком Спящей красавицы, в черном бальном платье и оперных перчатках, вызывая ассоциации с королевской особой из сказки.
Вирусная презентация Coperni принесла 16,8 млн долларов в качестве медиа-влияния, превзойдя более 91% брендов на Парижской неделе моды в этом сезоне. В 58% освещения шоу упоминалась Дженнер.
MIV — это фирменный показатель, который присваивает денежную стоимость маркетинговым стратегиям в печатных изданиях, онлайн-каналах и социальных сетях.
Coperni также сотрудничали с Disney в создании фирменной одежды, на создание которой ушло почти два года. Сюда входит специальный выпуск сумочки Swipe с ушками Микки Мауса, которая теперь продается в Интернете по цене 820 долларов.
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