Yerevan, 22.September.2026,
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H&M и Стелла Маккартни возвращаются: блестки нулевых и экологичный гламур

LIFE
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H&M объявляет о новом дизайнерском сотрудничестве со Стеллой Маккартни.

На красной дорожке был представлен первый взгляд на предстоящую коллекцию, в которой приняли участие Эмилия Грей, Анитта, Эмили Ратаковски, Ясмин Вайнальдум, Бел Пристли, Алтон Мейсон и Киара Ниргин, все в нарядах из новой линии. Коллекция отражает дизайн ДНК Маккартни, с архивным настроением, отсылающим к началу 2000-х годов, с характерными блестками и кружевом.

Эмили Ратаковски появилась в идеальном маленьком черном платье с драпированной накидкой на плечах, а Эмилия Грей блистала в мини-платье из блестящего кружева с кристаллоподобным эффектом бежевого цвета, с свободно повязанным поясом в стиле нулевых. Ясмин Вайнальдум была в длинном платье-комбинации из того же материала с халтер-воротником, а Анитта носила красное платье с петлевой деталью, соединяющей плечо с низом изделия — креативная вариация одного из предметов коллекции. Гламура было предостаточно.

Капсульная коллекция выйдет весной 2026 года и будет включать изделия из экологически чистых материалов.

«Переработка вещей из моего архива принесла много энергии и радости. Это второе сотрудничество дает возможность посмотреть, насколько далеко мы продвинулись в вопросах устойчивости, практик без жестокости и осознанного дизайна — и оставаться честными относительно того, сколько еще предстоит сделать — вместе», - отметила Стелла Маккартни.

Коллекция будет доступна весной 2026 года, как онлайн, так и в магазинах.

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Timeline
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